Optimizing for home improvement contractors by city or state is apt to be far less grueling than optimizing for a broader reach. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic …

I also eliminate phrases that appear unnatural or may be difficult to use in a sentence. Do not confuse search engine verticals with vertical search engines (which specialize in specific areas or data). The biggest requirement for a chosen destination page in an inbound link is its relevance to the …

Motivate users to click on the links. Users will be more willing to take action if it benefits them in some way. Make it clear that on the other side of that link lies a solution to their problem. The meta description is an HTML tag that you control. You …