Influencer marketing involves an individual marketing a brand through social media. By adding keywords in the right places, you make it easier for search engines to judge the value of each page. Getting your organisation listed in a UK business directory can help to boost your profile. The Assessment for …

Cultures view ideas and objects differently. In the case of goods and services, the product, its name, and other features can all generate emotions.Some emotions or attitudes about particular goods and services remain relatively benign but others are more strongly held. Have you tried listing your organisation in a …

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. In terms of tracking potential upcoming algorithm updates, it's best to track industry commentary if you do not have access to managing multiple data sets. If you search …

The increasing emphasis on accountability and measurable resultshas been driven by chief executive officers (CEOs). Fortunately, the Web offers an online equivalent to word of mouth. Google suggestive text, Google+, and updates to Google My Business, means that users can access information more quickly and more precisely than previously thought …