Read this controversial article and find out more about ROI

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. The basis …

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Understand about conversion rates

Reputation has become a form of currency on the internet. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and …

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Understand about link exchanges

Any rapid increase in traffic suggests suspicious or 'black-hat' methods, which can only serve to damage your business in the long-term. Ranking well does not necessarily translate to relative site popularity or sites meeting their objectives (desired conversions). Linguistics represents one major hurdle. For example, where would one find a …

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Wait. Is page rank really that simple?

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people's attention will make people more likely to read the rest of your content. The key to implementing …

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