Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

Optimizing for home improvement contractors by city or state is apt to be far less grueling than optimizing for a broader reach. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic …

You can use CSS to get around this problem. But Google likes to roll things out slowly, and when they make a decision about a new web standard, they tend to stick with that decision. Yet, SEO can be quite the rabbit hole. Imagine having a fun-packed rockinghorses in your …

The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! No matter how juicy an opportunity might seem, it's only …

I also eliminate phrases that appear unnatural or may be difficult to use in a sentence. Do not confuse search engine verticals with vertical search engines (which specialize in specific areas or data). The biggest requirement for a chosen destination page in an inbound link is its relevance to the …

An advertising agency might have relevant experience without representing a competitor. Theres one category of content that is easier to build links to than any other type: tutorials, how-tos, and educational content. If your business is presenting stock images as an actual representation of your business, then your potential customers …

Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like "how do I improve my SEO?" and "patient retention marketing for dentists." They crawl the web in search of the most relevant responses, based on information found throughout different websites. The basic idea …

Several books have been written about website usability. If you're only managing one site, there's another way to spot trends: by measuring specific pages versus rankings via spreadsheet. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading …

You never know, you might discover something that you can use in your future digital marketing and social media efforts. You can rank a site for noncompetitive keywords fairly easily, even without doing some off-page optimization. Gender Men and women purchase different products, buy similar products with different features (e …

Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the 'road less traveled' with long-tail opportunities, and …

Focus on your most important pages. Local SEO is no exception to this trend associated with its national cousin. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness …

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. But Google noted that E-A-T applies to all types of sites (e.g., gossip websites, fashion websites, humor websites, and forum …

There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. after coming up with all possible variations of 'B'. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Would an inexpensive …

The increasing emphasis on accountability and measurable resultshas been driven by chief executive officers (CEOs). Fortunately, the Web offers an online equivalent to word of mouth. Google suggestive text, Google+, and updates to Google My Business, means that users can access information more quickly and more precisely than previously thought …

Selecting the appropriate media requires an understanding of the media usage habits of the target market and then matching that information with the profile of each medium's audience. Because they often appear on popular sites, like Yahoo! Basic SEO can kick start your marketing and push your website in the …

Consumers make approximately 50 percent of all online purchase from mobile devices. Instead, focus on the quality of the inbound links. This is a common issue in the era of fake news that we live in. Have you seen this wonderful large rocking horses ? Incidentally, have you tried local organic …

They also create an avenue for new traffic to visit your website.: The robots tag can help with that process. For the content pieces that don't hit your goals, take extra note of their metrics. I asked where I could find Ayres rocking horse . For example, a search for organic …

Unlike sites without www in their names, www sites don't send cookies to their subdomains by default. One great way to increase your link building strategy is to analyze your competitor's links. This will give you ideas of sources that you should be using for links for your own site …

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. It is such a huge part of an individual's daily routine, that the importance of how well websites are ranking is extremely …

For instance, one site could leach all of your CPU cycles, making the response times of all other sites unacceptable. However, you can find a duplicate content checker quite easily. Conative message strategies seek to lead directly to consumer responses. I couldn't begin to think I could afford a wonderful …

When building your content, it's important to remember to give the crawlers enough to bite into. A hundred words typically isn't enough copy for these crawlers to read and understand what the content is about. And this content shouldn't be stuffed with keywords either, as some search engines (as you'll …

One thing is clear, mobile overtakes the desktop. Here are several benefits it can provide you within the long run. The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. Visually, I prefer a handcrafted large rocking …

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. Over time, as search engines have gotten more …

As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. Explore content suggestions to help your pages rank higher in search results. Proper use of the title tags, along with text modifiers generally …

Motivate users to click on the links. Users will be more willing to take action if it benefits them in some way. Make it clear that on the other side of that link lies a solution to their problem. The meta description is an HTML tag that you control. You …

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. The basis …

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Being engaged with your audience is also very important. Many people believe that if you have a special URL, one that contains the keyword you're …

Reputation has become a form of currency on the internet. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and …

Any rapid increase in traffic suggests suspicious or 'black-hat' methods, which can only serve to damage your business in the long-term. Ranking well does not necessarily translate to relative site popularity or sites meeting their objectives (desired conversions). Linguistics represents one major hurdle. For example, where would one find a …

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people's attention will make people more likely to read the rest of your content. The key to implementing …